As one of Australia's biggest malls and definitely one of the newest, the Top Ryde Shopping centre has used OAMM and Eyemagnet to leverage their massive, and modern networking infrastructure to deploy a full IP based TV network.
This modern IPTV network is currently distributing all their advertising and marketing content, but more importantly, it will soon be delivering live TV throughout the mall. The live TV can be supplied from the likes of Foxtel, or their own HD feeds, meaning they could transmit live sporting events in conjunction with marketing information.
IPTV is really the only way to allow for true 'broadcasting' of content, as it ensures that all the receiving TV's are receiving the content at the same time i.e. synchronized. Since all the content (Live TV or marketing content) is effectively digitized, the data can then be manipulated in many ways to create richer content.
Adopting IPTV using the proper defined IP Standards, means Top Ryde haven't needed to invest in anything proprietary ensuring a future-proof design, and maximizing connectivity options.
IPTV also achieves other benefits, such as, scale. All that is required to decode the IP stream is a industry standard media player and these can be in the form of low cost Set-Top Boxes (STB) or via mainstream software running on your favorite device such as iPads, android, VLC player etc. So when Top Ryde wants to expand the number of marketing screens throughout the mall, the incremental cost is minimal.
OAMM have supplied primarily NEC 55" commercial grade panels throughout the complex with the addition of three Super Screen outdoor LED due for installation early next year. Driving the entire IP encoding and distribution network of 6 Channels is Eyemagnet's software.
At the centre of the solution is Eyemagnet's Blackeye distribution platform being responsible for receiving the content and pushing that out across the network at Full HD specifications. To provide OAMM with a simple and elegant interface they have supplied their Blackedge HTML5 interface to provide a powerful, yet simple content management tool to what is effectively a very complex solution.
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