NZX - Fully Completed - Time lapse of the build

Eyemagnet have now fully completed the NZX Financial Screen Project in Auckland New Zealand.
The largest high definition financial screen in Australasia.

Here is a time lapse video of the build.. or you can download it here Time Lapse Video of NZX build

Receiving great feedback from the clients.
The Wellington team look forward to driving new creative content to engage Aucklanders!

Thanks to the teams from NZX, NEC and OAMM.

PT

PS: We will post the opening video clip that was played for the event launch.. that was fun!

NZX gets the big tick(er)

With fantastic weather, support and papparazi - we launched the NZX stock ticker to the New Zealand market as their trading began at 10:00am in Auckland yesterday. With the Minister for Economic Development, the Hon Stephen Joyce kicked off the event with short speeches from him, as well as the NZX CEO, Tim Bennett. As the media's press and journalists watched on, we fired up the screens under the already bright sunny day and delivered what has to be one of the coolest stock tickers around.  What was really cool was that Paul Treacy, our CEO, switched between multiple content pieces all driven directly from his mobile phone, so we could control all aspects of it in real-time... it was very slick.

The deployment was a massive effort and it saw our team and the OAMM team work through multiple nights to install this amazing LED ticker 4 floors up on the side of the Zurich building. Hanging all these LED cabinets one after another, required so many components, so many interconnections that we really did work right to the wire... BUT, it was worth it.

A great video summary courtesy of TV3 can be found at the following URL:
http://www.3news.co.nz/NZX-building-giant-ticker-in-Auckland/tabid/421/articleID/325815/Default.aspx

In partnership with NEC, the NZX have delivered a world class financial display system for Auckland. Eyemagnet have established themselves as a market leader in complex digital media solutions.

Here are some facts about the LED solution:

Eyemagnet, and their partners OAMM (Out and About Marketing and Media) provided the full outdoor LED solution. This includes all hardware and software required to deliver the complete solution.

OAMM are acknowledged as a market leader in the provision of cutting-edge LED and LCD signage technology and sponsorship opportunities for clients seeking to enhance their brand presence.

OAMM manufacture and assemble the high quality, LED cabinets and specialized controlling display modules that house the world's premier Nichia LED. This same technology can be seen surrounding all the major sport grounds and stadiums throughout the southern hemisphere during all the major rugby and league matches.

The digital screen was purpose built for the needs of the NZX, and the solution involves a specially constructed long run, high resolution, outdoor LED that can withstand the harsh New Zealand sun, wind and rain to become New Zealand's largest permanent outdoor LED.

All LED cabinets, including each and every individual LED are installed in watertight mounts to ensure many, many years of high quality output. There will be over 500,000 LED's installed for this deployment in the 6048x84 pixel display.

The design of the LED panels incorporates many layers of redundancy ensuring that maintenance and support for the LED is minimal and easy to manage. For instance, the entire display consists of 54 major cabinets (including two specially manufactured corner versions) interconnected to form one large display. Each cabinet then consists of smaller inter-connected 'brick's of LED's each with their own power and management. This ensures that any failure of one small component, will not affect the running of the display, and also makes for easy maintenance during the many years of planned service.

The LED panels will dynamically adjust their brightness and power settings throughout the day and night to ensure optimal levels. All the levels are determined by council guidelines to ensure public compliance.

The Eyemagnet software suite manages all the real-time data connection from the financial markets as well as the delivery to and optimization of the massive digital screen. Eyemagnet's software allows this digital screen to perform many functions and services greater than just being a normal stock ticker. For instance, the screen can be used as one contiguous display or be seen as multiple smaller displays. It is this flexibility and power that makes this solution unique by effectively allowing any content to be played in any configuration for many years to come. Not that there is any current requirement, but full motion video, real-time social media connectivity, breaking news etc. can be displayed. This is a future-proof solution for NZX.

Visit the site at lower Queen Street, drop in for a coffee with Travis at The Glass Box at No #1 Queen St (web: http://1queenstreet.co.nz twitter: @no1queenstcafe) and have a look yourself as it runs 24x7 and is stunning at night time.

Viv

Top Ryde Mall Sydney goes full IPTV

As one of Australia's biggest malls and definitely one of the newest, the Top Ryde Shopping centre has used OAMM and Eyemagnet to leverage their massive, and modern networking infrastructure to deploy a full IP based TV network.

This modern IPTV network is currently distributing all their advertising and marketing content, but more importantly, it will soon be delivering live TV throughout the mall. The live TV can be supplied from the likes of Foxtel, or their own HD feeds, meaning they could transmit live sporting events in conjunction with marketing information.

IPTV is really the only way to allow for true 'broadcasting' of content, as it ensures that all the receiving TV's are receiving the content at the same time i.e. synchronized. Since all the content (Live TV or marketing content) is effectively digitized, the data can then be manipulated in many ways to create richer content.

Adopting IPTV using the proper defined IP Standards, means Top Ryde haven't needed to invest in anything proprietary ensuring a future-proof design, and maximizing connectivity options.

IPTV also achieves other benefits, such as, scale. All that is required to decode the IP stream is a industry standard media player and these can be in the form of low cost Set-Top Boxes (STB) or via mainstream software running on your favorite device such as iPads, android, VLC player etc. So when Top Ryde wants to expand the number of marketing screens throughout the mall, the incremental cost is minimal.

OAMM have supplied primarily NEC 55" commercial grade panels throughout the complex with the addition of three Super Screen outdoor LED due for installation early next year. Driving the entire IP encoding and distribution network of 6 Channels is Eyemagnet's software. 

At the centre of the solution is Eyemagnet's Blackeye distribution platform being responsible for receiving the content and pushing that out across the network at Full HD specifications.  To provide OAMM with a simple and elegant interface they have supplied their Blackedge HTML5 interface to provide a powerful, yet simple content management tool to what is effectively a very complex solution.

For more information, Contact Us

Westpac Sock Exchange

A video overview of the Westpac promotion for the Sir Peter Blake Trust #RedSockDay

Mobile interactive promotion using the eyemagnet managed branch digital screens.
Socks were down, donations were up!
Well done the Westpac and eyemagnet teams!

Red Socks Day!

Eyemagnet are again bringing alive the centre of Auckland New Zealand supporting Westpac with the "Sock Exchange"
For Red Socks Day 2013, Westpac will be joining forces to remember and celebrate a Kiwi legend and keep thousands of small feet warm this winter! - See more at: http://www.sirpeterblaketrust.org/get-involved/red-socks-day-2013/#sthash.HRxe96ZQ.dpuf
Sir Peter Blake liked to wear his red socks for good luck and during the America's Cup Challenge, in 1995, New Zealanders supported the boat by putting on their own red socks to show their support for Team New Zealand. Since 1995, lucky red socks have become a symbol of Kiwi spirit and New Zealanders coming together to achieve great things. Images sent to Instagram and from Twitter supporting Red Socks Day are moderated using eyemagnet's mobile moderation application and instantly displayed on the Westpac branch screens.
Again a compelling customer engagement using eyemagnet technology.
Well done Westpac!

Stunning New LED Installation in Sydney!

Congratulations to eyemagnet's partner OAMM - Out and About Marketing and Media - Australia.
A stunning new installation to compliment their other large format LED sites they have install and manage around Sydney Airport.

The industry is coming of age and our combined expertise from world leading LED technology to complex media software and project management is leading to many world leading projects.

Well done to Ed and the team in Sydney.


PT

Analytics are the are the real needle-mover with iPad's in Retail

One of the most powerful rewards of an in-store tablet app is analytics. In fact, many of our customers see the intelligence gained from an in-store iPad system as the largest element of a rapid ROI. There are a few ways to slice analytics. They can be organized in hierarchy in terms of depth. These are more commonly called key performance indicators (KPIs) and we like to rate them as primary, secondary and forensic. Their names are fairly self-explanatory with KPIs like units per transaction and dollars per transaction being primary.

A specific example of secondary analytics using our Smart Room fitting room system is items tried on, but not purchased. Trends in this area can make a dynamic difference with future purchasing and immediate in-store pricing and marketing decisions. At the other end of the continuum are forensic analytics, which are almost always unique to a particular retailer. There are not universal examples since these are so unique to each retailer, but they will be specific to a current campaign or initiative. They might also be monitoring an exact product to an exact demographic integrated with customer loyalty. Another way we categorize analytics are specific to the use of the in-store iPad system. These are behavioral and transactional. Behavioral analytics tell us how the user (shopper, associate or both) is interacting with the iPad. We can learn where they are spending most of their time and what the exits points are in the app.

Transactional analytics are either pulled from the e-commerce or POS integration or a simulated transaction that can lead to conclusions when cross-referenced with transactional reports. Lastly, an important measurable to ensure the success of a successful in-store iPad system is associate surveys.

All the technology in the World will not be worth a penny if it is comfortable for the associates and shoppers. In many ways, this is the most important. How many times have you been in a department or grocery store and experienced the associates complaining about the fancy new technology that makes their jobs harder? For me it is a weekly occurrence.

In-store iPad solutions are not entertainment. They are not to keep the spouse busy while the their husband or wife shops. Our solutions are “needle-movers”. They produce dynamic results and a rapid return on investment. Analytics are a major ingredient in the process.

iPad in Retail